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From Laborers to Rockstars: How the Gold Rush Morphed Denim into a Fashion Icon

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Nageen Riffat
Global Technology Solutions Consultant
Retail Branding and Information Systems, Avery Dennison

It dates back to the 18th century when the people of Nimes, France attempted to replicate a sturdy Italian fabric called "serge de Nimes,” now known as “denim."

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